Olivia Wirth

Board

Olivia has a wealth of experience in CEO and senior executive roles, and possesses strong capability in customer experience and analytics, marketing, brand and loyalty, as well as corporate affairs and government relations. Olivia joined the Myer Board as an independent Non-Executive Director in November 2023 and most recently was appointed as Executive Chair in June 2024 to drive the company’s next phase of growth. Olivia is focused on delivering improved outcomes for Myer's valued customers, team members and all Myer shareholders.

Previously, as the Chief Executive Officer, Qantas Loyalty, Olivia was responsible for leading the airline’s Frequent Flyer and Business Rewards programs and the diversification of Qantas Loyalty into digital ventures across financial services, retail, health and well-being, and data and marketing. She was a member of the Qantas Group Management Committee. Olivia joined Qantas in 2009 and has held several positions, including the role of Chief Customer Officer, Group Executive Brand Marketing & Corporate Affairs and Group Executive for Government Relations and Corporate Affairs. She has over 15 years of experience in public affairs, marketing and government relations.

Prior to Qantas, Olivia held senior executive roles for a number of organisations including lobby group, the Tourism & Transport Forum and the Australian Tourist Commission. Olivia is a member of Chief Executive Women and was also on the Board of UNICEF Australia until August 2024.